I've yet to blog about this, but since it's sending quite a few interested brides to my website, I might as well:
I'm a member of the WPJA, which stands for Wedding Photojournalist Association. Check out the screenshot of my name:

a. Yep, that's me. (I need to update my listing to Chung Nguyen | Photographer and state that my wedding services start at $1,500.)
b. OMG, I'm listed above
Ben Chrisman. (The ranking, I believe, is based on activity level within the WPJA - i.e. entering in contests - so it's pretty meaningless as far as "you should hire THIS person and not the other." Wouldn't hurt to be at the very top, though.)
c. Wowsahs. Packages starting at $500. Word.
One of the most frustrating thing I've found thus far in my business venture is the business aspect of it. If someone would just send me out to shoot and post-process the photos, no problem whatsoever. I rock the photo-taking, schmoozing with clients on-site, photo-editing aspect of being a photographer. Client acquisition and marketing, however, I'm a little shakey on. And the thing is, if you ask any photographer how they got started, they'll inevitably tell you that it's through word-of-mouth referrals. It always goes something like, "Well, I shot one wedding for a friend and someone at the wedding was so impressed, they hired me and so on so forth." Seriously. I don't doubt that yes, WOM helps a tremendous amount, but it's kind of disparaging to hear that as a newbie in the business because at the back of my mind when I heard this over and over again, I was thinking, "BUT I HAVE NO CLIENT BASE!!!" Plus, people make it look oh-so-easy don't they? It's nicer than listing the difficulties they encountered.
Here's how I got my portfolio started:
- Worked as a second-shooter for other photographers. It's very humbling and very educational at the same time, and you can earn some lens-money in the meantime, not to mention GET A FREE MEAL! (Sometimes I think I'd work for food... but don't tell people this.)
- Posted on Craigslist for TFCD / TFP (that's "trade for CD" and "trade for portfolio"). Essentially people would model for me and I would give them a CD of the images. Bartering at its best.
How I advertised:
- I went back to Craigslist. I should know concrete numbers, but I don't so bear with me: I've booked two weddings and three portrait sessions through Craigslist. The good thing about CL for me is that it's free and because it's based in the bay area, a lot of people here use it. Yay! The bad thing is that there are A LOT of people who post there, and sometimes SO MANY FRIGGIN' TIMES just because they think listing and relisting their ad will garner more clients. (Maybe it does, but it's still annoying.) CL has a mechanism in place to prevent you from listing too many times for the same services, but these repeat offenders are definitely paying someone to bypass the system. More power to them. And yet, the good thing that comes out of being one in a million is if your photos are beautiful, you will definitely be a stand-out amongst the crowd. The crowd needs to work on its grammar and graphic design skills. (I found Ashley through Craigslist and she definitely stood out to me. And if you looked at her blog, you'd agree. Her photos are BEAUTIFUL!)
- I email people as my main source of communication with the outside world, so I simply instated a signature that says, "Chung Nguyen | Photographer www.chungnguyen.com." Genius, no?
- Chung (Chan) told me to tell everyone I know that I'm a photographer. I've still yet to do this. I think this would be a great idea because friends and family are pretty happy to pimp my services out (thanks Cat, Bruce, Jane, Eva, Tam, Michael!!!).
- Facebook. I have it and I use it to subtly spread the message of Chung Nguyen | Photographer. I've got a page that you (yes, YOU) can be a fan of. If you visit my personal page, I have an immediate link to my blog.
- Speaking of blog, I try to blog frequently so if you google "Chung Nguyen," this page will come up and you'll have booking info for me at your disposal. (Actually, it should be noted that I also try to blog frequently because if I don't, my mind will explode from all the randomness that goes through it.) I also try to put my name and URL everywhere I can (at the bottom of blogs, in the comment section of my Flickr images, etc.). I once had watermarked images with my URL, which worked well to protect my work (more on this later) as well as point people back to my website when they saw the photo. I mean, watermark is great and all, but it does DIDLY-SQUAT for your search engine optimization (buzzword of the year: SEO), since image recognition and indexing software is at least a few years away from being perfected. Why I no longer watermark my images: it doesn't fit in with my workflow of uploading pictures (I don't want to make two sets of photos: special, watermarked "blog" photos and the regular ones I was gonna upload anyway), it's kind of cumbersome and overwhelming sometimes when looking at an image, and it makes me (personally) feel pretentious for even thinking that anyone would want to steal MY photos when there are about a billion better photos out there by people who don't blog as religiously as I do (tip: it's easier to rip off people who aren't so vocal online, if you're into that sort of thing). P.S. I know I need to optimize the search engine to think of me when people search key phrases like "wedding photography san francisco" or "kick butt photographer bay area," but I'm just not at that phase in my life where I want to be typing in those key phrases at every entry in the hopes of getting a few new clients. Yet. KICK BUTT! (:
BTW, I don't think anyone has read this blog post up to this point. If you had, congratulations! And please comment with the phrase "I read the whole entry" and that'll be my secret code to know that someone -
ANYONE - has actually read this entire flippin' entry.
Finally, with regards to advertising, I think I will continue on my current path with WPJA and possibly advertise with a few popular blogs and resources. I especially love non-profit organizations (curse you, hippie genes!), so whenever the opportunity presents itself to help some people out while getting my name out there, I try to do it. It's the epitome of win-win for me. I guess I'm not necessarily trying to compel people to book me with my ads, because that would require a whole crew of ad geniuses and I'm not it. Instead, I just want to get my name and my website out there in hopes that people will check out my website, see my photos, learn more about me. Love me. Book me. Easy, isn't it?